Did you know that in skincare, the cost of ingredients and manufacturing usually accounts for only 15–20% of the retail price? In contrast, packaging can represent 20–40%, and marketing may take up 20–50%!
Luxury brands often add fragrances to enhance your sensory experience. However, these fragrances can sometimes cause irritation or dryness. Our research—which combines thousands of unbiased studies—shows that while some luxury products may offer marginally better results, they often don't justify their premium price. That said, we've uncovered a few rare gems that really make a difference for some people.